She’s long campaigned for women’s body confidence – with her campaign trail heavily featuring bikini-clad selfies.
And Ashley James was yet again keen to show off her ample assets in a daring orange one piece with subtle polka dot detailing before stripping down to a black bikini with bold red piping in a new shoot for La Redoute.
The reality TV star stared seductively towards the camera before enjoying a watermelon ice lolly while posing in front of the seascape.
Scroll down for video
Racy: Ashley James was yet again keen to show off her ample assets in a daring orange one piece with subtle polka dot detailing before stripping down to a black bikini with bold red piping in a new shoot for La Redoute.
As a huge fan of sexy selfies, it is plain to see that Ashley is keen for working her magic in front of the camera – a fact made abundantly clear in the shoot.
Staring pensively towards the shore, the model pushed her blonde tresses back with a pair of reflective aqua aviators matching her blue piercing eyes.
Another stunning snap saw Ashley strip off once again – this time rocking a strapless one piece with asymmetrical black and brown design.
While in a more colourful example, Ashley sizzled in a La Redoute’s lemon print swimsuit, complementing her bright blonde locks.
Oh my! Her many looks on the shoot showed off every inch of her sensational frame
The star has been a keen body confidence advocate and has spoken at length about her issues with body shaming in the past.
Discussing her own personal battle with body confidence in a recent interview with MailOnline. She said: ‘Women have naturally big or small boobs. It does not define who you are sexually.
‘I should not be made to feel uncomfortable for something I was born with. I was in a bra, and to have boobs my size, I admit it was quite out-there.’
Body confident: Another stunning snap shows Ashley in an strapless one piece with asymmetrical black and brown design
Whilst she may be confident and secure with her figure now, the former Made In Chelsea star admitted she considered cosmetic surgery in her teens.
She told MailOnline: ‘When I was 15 me and my mum went for a consultation about a breast reduction just because I hated [my breasts].
‘But at the moment I don’t think I would have cosmetic surgery… but I totally understand why people would. Each to their own.’
Ashley, who previously suffered from body dysmorphia, explained that she thinks the condition stemmed from the constant attention her chest received, as she explained: ‘I think a lot of it comes from having big boobs.’
On the rocks: Ashley sizzled in a La Redoute’s lemon print swimsuit, complementing her bright locks